-
Recent Posts
Archives
Categories
- Advanced Segmentation
- Amazon Sales & Strategy
- Beyond e-Commerce
- Business Development
- Buy.com Marketplace
- Channel Advisor
- Content Marketing
- Customer Success
- Demand Generation
- E-Commerce Conferences
- eBay Sales & Strategy
- eCommerce "Best Practices"
- Financial Health
- Mark Fitzgerald
- Marketing Automation
- Mobile Commerce / m-commerce
- Online Fraud Prevention
- Online Marketplaces
- Online Merchant Processing
- Public Relations (PR)
- SEO
- Site Conversion
- Uncategorized
Meta
Category Archives: Beyond e-Commerce
How to Win BIG with Marketing Automation: Cart Abandonment
Here are a couple of staggering statistics standing between YOU and BIG PROFITS… 67.91% – this is the average online shopping cart abandonment rate*! * based on the average of 27 different studies regarding e-commerce shopping cart abandonment, compiled by Baymard Institute. … Continue reading
Posted in Beyond e-Commerce, Customer Success, eCommerce "Best Practices", Marketing Automation, Site Conversion, Uncategorized
Tagged best practices, Business Intelligence, Cart Abandonment, Cart Recovery, Data Analysis, Ecommerce, Email Campaigns, EMail Marketing, Magento, Mail Chimp, Marketing Automation, Marketing Segmentation, Retention Automation, Site Conversion, Windsor Circle
Leave a comment
Customer Success and The Business Growth Theorem
Customer Success (Loyalty) Helps Crush Sales Quotas Axiom #1: If Your Business is Not Growing, Your Business is Dying. Axiom #2: Maximizing Retention & Minimizing Churn is as Equally Important as Acquisition. Axiom #3: Customer Retention = Repeat Business = Lower … Continue reading
The Content Marketing Theorem
I recently participated in a webinar that focused on best practices in Content Marketing. The whirlwind of suggestions and formulas postulated, debated and tweeted was enough to bring on a marketing migraine. Ugh…got to…simplify. I am a HUGE FAN of … Continue reading
Posted in Beyond e-Commerce, Content Marketing, Demand Generation
Tagged Content Marketing, Marketing, User Experience
2 Comments
Top 5 Marketing Trends for 2014 (IMO)
I have the honor and privilege of working along side some of the smartest e-business executives in the world. Armed with boatloads of data (of course) and influence from friends (Scot Wingo, ColderICE, Ms. Collier, etc, etc, etc) and market … Continue reading
Posted in Advanced Segmentation, Beyond e-Commerce, Customer Success, Demand Generation, eCommerce "Best Practices", Marketing Automation, Mobile Commerce / m-commerce, Online Marketplaces, Site Conversion
Tagged Channel Agnostic, Content Marketing, Customer Loyalty, Customer Success, Device Independence, Drip Marketing, Marketing Automation, Multi-Channel, NFC, Omni-Channel, Personalization, Responsive Design, Segmentation, Social Engagement, Wifi Profiling
Leave a comment
Advanced Marketing Segmentation: Behavioral & Predictive Modeling
The last 3 years have seen a dramatic shift in marketing that have made it highly technical. So much so that many companies shifted significant marketing related functions over to their IT team. This was, and continues to be, a … Continue reading
Posted in Advanced Segmentation, Beyond e-Commerce, eCommerce "Best Practices", Marketing Automation, Site Conversion, Uncategorized
Tagged Behavioral Modeling, Customer Behavior, Customer Loyalty, Customer Success, Data Modeling, Marketing Analytics, Marketing Automation, Marketing Segmentation, Predictive Modeling
Leave a comment
The Secret Sauce (Part 4): UX, UX, UX – Predictability Breeds Confidence and Loyalty
OK – Let’s Start with the SECRET… PROCESS is the Foundation of True Perception. These days, with the emergence and growth of open source development platforms, and templates galore available for “plug-n-play” design, practically ANYONE can have an impressive looking website … Continue reading
Business Travelers Rejoice! Electronic Devices ON
According to MarketWatch and PRNewsWire, On Oct 31, JetBlue Airways JBLU announced that it has “begun the process with the Federal Aviation Administration (FAA) in order to become the first airline to allow customers to use personal electronic devices during all … Continue reading
The BEST Approach to Content Marketing
As I enter each new client engagement, I am met with a common theme when it comes to managing the ever growing cloud of marketing initiatives – and if you are reading this post, you probably can relate… Marketing is … Continue reading
The Hydration Principle
You’ve heard it said that the human body depends on water for survival. It’s true: Humans can only survive 3-5 days without water—less when subjected to conditions of high heat. A single day without water significantly reduces bodily and mental performance. If … Continue reading
Posted in Beyond e-Commerce, Business Development, eCommerce "Best Practices", Financial Health, Uncategorized
Tagged business development, business evolution, business flexibility, business health, business process, Customer Success, ecommadvisor, Ecommerce, hydration, operations, POS Supply, workflows
Leave a comment
Perspective Series: Finding Your Center
Ahhhhhhhh. Home. After spending a great deal of time on the road and away from home from 2011 to mid-2013, I took some much needed time off. I probably had the best June/July I have ever had – totally focused … Continue reading
Posted in Beyond e-Commerce
Tagged Balance, Customer Success, Ecommerce, Energy, Rest
Leave a comment
ecommadvisor 