Category Archives: Beyond e-Commerce

The BEST Approach to Content Marketing

As I enter each new client engagement, I am met with a common theme when it comes to managing the ever growing cloud of marketing initiatives – and if you are reading this post, you probably can relate… Marketing is … Continue reading

Posted in Beyond e-Commerce, Customer Success, eCommerce "Best Practices", Uncategorized | Tagged , , , , , | 4 Comments

The Hydration Principle

You’ve heard it said that the human body depends on water for survival. It’s true: Humans can only survive 3-5 days without water—less when subjected to conditions of high heat. A single day without water significantly reduces bodily and mental performance. If … Continue reading

Posted in Beyond e-Commerce, Business Development, eCommerce "Best Practices", Financial Health, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

Perspective Series: Finding Your Center

Ahhhhhhhh. Home. After spending a great deal of time on the road and away from home from 2011 to mid-2013, I took some much needed time off. I probably had the best June/July I have ever had – totally focused … Continue reading

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Know Your Strengths and Weaknesses!?!

One key to success is “Know Your Strengths and Weaknesses”. The idea being to focus on what you do best and find strategic partners or hired help that excel in the areas of your weaknesses. I can tell you from … Continue reading

Posted in Beyond e-Commerce, eCommerce "Best Practices", Mark Fitzgerald | Tagged , , , | 1 Comment

Financial Health – Part 1: Inventory Turnover Ratio

Most business owners I meet have a glazed look wash over their faces when I start asking questions about “financial ratios”.  The most common response is something like: “Well…I can’t be sure…things move so fast around here.  My book-keeper gives … Continue reading

Posted in Amazon Sales & Strategy, Beyond e-Commerce, Buy.com Marketplace, Channel Advisor, eBay Sales & Strategy, eCommerce "Best Practices", Financial Health, Online Marketplaces | 2 Comments

Relationships, Relationships, Relationships!

In the bricks-and-mortar world of retail, you no-doubt have heard a million times that it is all about location, location, location…right?  Well – in the world of business, and life in general, the path to success is largely about RELATIONSHIPS. … Continue reading

Posted in Beyond e-Commerce, Business Development, eCommerce "Best Practices", Mark Fitzgerald, Online Marketplaces, Public Relations (PR) | Tagged , , , , , , , , , , | 2 Comments

Marketplaces Quick Tip: Optimize Your Product Titles

So you want to be a player in the multi-channel online sales world?  It takes WORK.  And you CANNOT be afraid of data management!  Data is your friend – and you should be investing heavily in leveraging as much data … Continue reading

Posted in Amazon Sales & Strategy, Beyond e-Commerce, Buy.com Marketplace, eBay Sales & Strategy, eCommerce "Best Practices", Online Marketplaces | Tagged , , , , , , , , , , | 2 Comments