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Tag Archives: Business Intelligence
Use Behavioral Marketing To Up The Ante In The Age Of The Customer
In March 2013, Silverpop commissioned Forrester Research to evaluate how marketers are leveraging automation in their customer engagement processes. If you remember reading my blog post “Top 5 Marketing Trends for 2014” (Jan 2014), then you know that #3 and #4 were directly pointing … Continue reading
Posted in Advanced Segmentation, eCommerce "Best Practices", Marketing Automation, Uncategorized
Tagged Behavioral Marketing, Behavioral Modeling, Business Intelligence, Customer Retention, Customer Success, Forrester Research, Marketing Automation, Marketing trends, multichannel, Silverpop
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How to Win BIG with Marketing Automation: Cart Abandonment
Here are a couple of staggering statistics standing between YOU and BIG PROFITS… 67.91% – this is the average online shopping cart abandonment rate*! * based on the average of 27 different studies regarding e-commerce shopping cart abandonment, compiled by Baymard Institute. … Continue reading
Posted in Beyond e-Commerce, Customer Success, eCommerce "Best Practices", Marketing Automation, Site Conversion, Uncategorized
Tagged best practices, Business Intelligence, Cart Abandonment, Cart Recovery, Data Analysis, Ecommerce, Email Campaigns, EMail Marketing, Magento, Mail Chimp, Marketing Automation, Marketing Segmentation, Retention Automation, Site Conversion, Windsor Circle
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