Monthly Archives: January 2014

Advanced Marketing Segmentation: Behavioral & Predictive Modeling

The last 3 years have seen a dramatic shift in marketing that have made it highly technical.  So much so that many companies shifted significant marketing related functions over to their IT team.  This was, and continues to be, a … Continue reading

Posted in Advanced Segmentation, Beyond e-Commerce, eCommerce "Best Practices", Marketing Automation, Site Conversion, Uncategorized | Tagged , , , , , , , , | Leave a comment