Tag Archives: SEO

eCommerce Equations: Site Visitor to Conversion Ratio

People ask me all the time, “How much traffic do I need to get “x” conversions per day?“. Unfortunately, the answer is never what people want to hear.  Most people love to latch onto a stat that suits their expectation … Continue reading

Posted in Demand Generation, eCommerce "Best Practices", Public Relations (PR), SEO, Site Conversion | Tagged , , , , , , , , | Leave a comment

7 Must-Do Demand Generation Tactics

Successful Demand Generation requires a healthy (and consistent) blend of tactics that engage resources that bridge between the offline and online world. In this short and sweet piece – I lay out 7 simple yet indispensable demand generation tactics.  Most of … Continue reading

Posted in Customer Success, Demand Generation, eCommerce "Best Practices", Public Relations (PR), SEO | Tagged , , , , | 1 Comment

Marketplaces Quick Tip: Optimize Your Product Titles

So you want to be a player in the multi-channel online sales world?  It takes WORK.  And you CANNOT be afraid of data management!  Data is your friend – and you should be investing heavily in leveraging as much data … Continue reading

Posted in Amazon Sales & Strategy, Beyond e-Commerce, Buy.com Marketplace, eBay Sales & Strategy, eCommerce "Best Practices", Online Marketplaces | Tagged , , , , , , , , , , | 2 Comments

The Secret Sauce (part 2): SEO – Buyer Search Logic

The Secret Sauce (part 2): SEO – Buyer Search Logic In part one of my series on SEO “Secret Sauce”, I talked about Grassroots PR, and the methods I use successfully to build tremendous traffic streams.  In this installation, we … Continue reading

Posted in Amazon Sales & Strategy, Buy.com Marketplace, Channel Advisor, eBay Sales & Strategy, eCommerce "Best Practices", Mobile Commerce / m-commerce, Online Marketplaces | Tagged , , , , , , , , , , , , , , , , , , | 4 Comments

Kool Moe Dee makes “Old School” Hip-Hop feel “Fresh”

How many of you are old enough to say you grew up in the 80’s…even 70’s??  Do you remember the original Rap and Hip-Hop artists that were cutting their teeth and creating a whole new genre of music?  I have … Continue reading

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