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Tag Archives: Marketing Segmentation
How to Win BIG with Marketing Automation: Cart Abandonment
Here are a couple of staggering statistics standing between YOU and BIG PROFITS… 67.91% – this is the average online shopping cart abandonment rate*! * based on the average of 27 different studies regarding e-commerce shopping cart abandonment, compiled by Baymard Institute. … Continue reading
Posted in Beyond e-Commerce, Customer Success, eCommerce "Best Practices", Marketing Automation, Site Conversion, Uncategorized
Tagged best practices, Business Intelligence, Cart Abandonment, Cart Recovery, Data Analysis, Ecommerce, Email Campaigns, EMail Marketing, Magento, Mail Chimp, Marketing Automation, Marketing Segmentation, Retention Automation, Site Conversion, Windsor Circle
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Advanced Marketing Segmentation: Behavioral & Predictive Modeling
The last 3 years have seen a dramatic shift in marketing that have made it highly technical. So much so that many companies shifted significant marketing related functions over to their IT team. This was, and continues to be, a … Continue reading
Posted in Advanced Segmentation, Beyond e-Commerce, eCommerce "Best Practices", Marketing Automation, Site Conversion, Uncategorized
Tagged Behavioral Modeling, Customer Behavior, Customer Loyalty, Customer Success, Data Modeling, Marketing Analytics, Marketing Automation, Marketing Segmentation, Predictive Modeling
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