Tag Archives: Marketing Analytics

Advanced Marketing Segmentation: Behavioral & Predictive Modeling

The last 3 years have seen a dramatic shift in marketing that have made it highly technical. ┬áSo much so that many companies shifted significant marketing related functions over to their IT team. ┬áThis was, and continues to be, a … Continue reading

Posted in Advanced Segmentation, Beyond e-Commerce, eCommerce "Best Practices", Marketing Automation, Site Conversion, Uncategorized | Tagged , , , , , , , , | Leave a comment