I recently participated in a webinar that focused on best practices in Content Marketing. The whirlwind of suggestions and formulas postulated, debated and tweeted was enough to bring on a marketing migraine. Ugh…got to…simplify.
I am a HUGE FAN of mathematics – finding beauty in its simplicity. In mathematics, a theorem is a statement that has been proven on the basis of previously established statements, such as other theorems—and generally accepted statements. Based upon years of business intelligence, rigorous evaluation and thoughtful input from several highly credible content marketing gurus, I think I have boiled the 90-minute webinar into a single embraceable and practical formula:
eCommAdvisor’s Content Marketing Theorem
(Useful x Authentic) + (Enjoyable x Inspired) = INNOVATIVE CONTENT
Now, PLEASE don’t misinterpret my use of math to equate to RIGIDITY! Quite the contrary… Creativity cannot be put into a box. However, as you set your inner-artist free, and develop content for your audience, simply check your creativity back into the theorem. Is is Useful? Is it Authentic? Does it add a factor of Enjoy-ability? Is it Inspired or Does it effectively Inspire? If you can answer YES to these factors, then you can feel confident that you are doing a service to your readers and followers.
Congratulations – You are producing INNOVATIVE CONTENT!
Want more thought provoking info on Content Marketing? Check out my prior blog post called The B.E.S.T. Approach to Content Marketing. Cheers!