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Tag Archives: Behavioral Modeling
Use Behavioral Marketing To Up The Ante In The Age Of The Customer
In March 2013, Silverpop commissioned Forrester Research to evaluate how marketers are leveraging automation in their customer engagement processes. If you remember reading my blog post “Top 5 Marketing Trends for 2014” (Jan 2014), then you know that #3 and #4 were directly pointing … Continue reading
Posted in Advanced Segmentation, eCommerce "Best Practices", Marketing Automation, Uncategorized
Tagged Behavioral Marketing, Behavioral Modeling, Business Intelligence, Customer Retention, Customer Success, Forrester Research, Marketing Automation, Marketing trends, multichannel, Silverpop
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Advanced Marketing Segmentation: Behavioral & Predictive Modeling
The last 3 years have seen a dramatic shift in marketing that have made it highly technical. So much so that many companies shifted significant marketing related functions over to their IT team. This was, and continues to be, a … Continue reading
Posted in Advanced Segmentation, Beyond e-Commerce, eCommerce "Best Practices", Marketing Automation, Site Conversion, Uncategorized
Tagged Behavioral Modeling, Customer Behavior, Customer Loyalty, Customer Success, Data Modeling, Marketing Analytics, Marketing Automation, Marketing Segmentation, Predictive Modeling
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