Tag Archives: Marketing

The Content Marketing Theorem

Posted on February 4, 2014 by ecommadvisor

I recently participated in a webinar that focused on best practices in Content Marketing. The whirlwind of suggestions and formulas postulated, debated and tweeted was enough to bring on a marketing migraine. Ugh…got to…simplify. I am a HUGE FAN of … Continue reading →

Posted in Beyond e-Commerce, Content Marketing, Demand Generation | Tagged , , | 2 Comments

The BEST Approach to Content Marketing

Posted on September 25, 2013 by ecommadvisor

As I enter each new client engagement, I am met with a common theme when it comes to managing the ever growing cloud of marketing initiatives – and if you are reading this post, you probably can relate… Marketing is … Continue reading →

Posted in Beyond e-Commerce, Customer Success, eCommerce "Best Practices", Uncategorized | Tagged , , , , , | 4 Comments