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Category Archives: Uncategorized
Use Behavioral Marketing To Up The Ante In The Age Of The Customer
In March 2013, Silverpop commissioned Forrester Research to evaluate how marketers are leveraging automation in their customer engagement processes. If you remember reading my blog post “Top 5 Marketing Trends for 2014” (Jan 2014), then you know that #3 and #4 were directly pointing … Continue reading
Posted in Advanced Segmentation, eCommerce "Best Practices", Marketing Automation, Uncategorized
Tagged Behavioral Marketing, Behavioral Modeling, Business Intelligence, Customer Retention, Customer Success, Forrester Research, Marketing Automation, Marketing trends, multichannel, Silverpop
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How to Win BIG with Marketing Automation: Cart Abandonment
Here are a couple of staggering statistics standing between YOU and BIG PROFITS… 67.91% – this is the average online shopping cart abandonment rate*! * based on the average of 27 different studies regarding e-commerce shopping cart abandonment, compiled by Baymard Institute. … Continue reading
Posted in Beyond e-Commerce, Customer Success, eCommerce "Best Practices", Marketing Automation, Site Conversion, Uncategorized
Tagged best practices, Business Intelligence, Cart Abandonment, Cart Recovery, Data Analysis, Ecommerce, Email Campaigns, EMail Marketing, Magento, Mail Chimp, Marketing Automation, Marketing Segmentation, Retention Automation, Site Conversion, Windsor Circle
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Customer Success and The Business Growth Theorem
Customer Success (Loyalty) Helps Crush Sales Quotas Axiom #1: If Your Business is Not Growing, Your Business is Dying. Axiom #2: Maximizing Retention & Minimizing Churn is as Equally Important as Acquisition. Axiom #3: Customer Retention = Repeat Business = Lower … Continue reading
Advanced Marketing Segmentation: Behavioral & Predictive Modeling
The last 3 years have seen a dramatic shift in marketing that have made it highly technical. So much so that many companies shifted significant marketing related functions over to their IT team. This was, and continues to be, a … Continue reading
Posted in Advanced Segmentation, Beyond e-Commerce, eCommerce "Best Practices", Marketing Automation, Site Conversion, Uncategorized
Tagged Behavioral Modeling, Customer Behavior, Customer Loyalty, Customer Success, Data Modeling, Marketing Analytics, Marketing Automation, Marketing Segmentation, Predictive Modeling
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The Secret Sauce (Part 4): UX, UX, UX – Predictability Breeds Confidence and Loyalty
OK – Let’s Start with the SECRET… PROCESS is the Foundation of True Perception. These days, with the emergence and growth of open source development platforms, and templates galore available for “plug-n-play” design, practically ANYONE can have an impressive looking website … Continue reading
Business Travelers Rejoice! Electronic Devices ON
According to MarketWatch and PRNewsWire, On Oct 31, JetBlue Airways JBLU announced that it has “begun the process with the Federal Aviation Administration (FAA) in order to become the first airline to allow customers to use personal electronic devices during all … Continue reading
The BEST Approach to Content Marketing
As I enter each new client engagement, I am met with a common theme when it comes to managing the ever growing cloud of marketing initiatives – and if you are reading this post, you probably can relate… Marketing is … Continue reading
The Hydration Principle
You’ve heard it said that the human body depends on water for survival. It’s true: Humans can only survive 3-5 days without water—less when subjected to conditions of high heat. A single day without water significantly reduces bodily and mental performance. If … Continue reading
Posted in Beyond e-Commerce, Business Development, eCommerce "Best Practices", Financial Health, Uncategorized
Tagged business development, business evolution, business flexibility, business health, business process, Customer Success, ecommadvisor, Ecommerce, hydration, operations, POS Supply, workflows
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