Category Archives: Uncategorized

Use Behavioral Marketing To Up The Ante In The Age Of The Customer

In March 2013, Silverpop commissioned Forrester Research to evaluate how marketers are leveraging automation in their customer engagement processes.  If you remember reading my blog post “Top 5 Marketing Trends for 2014” (Jan 2014), then you know that #3 and #4 were directly pointing … Continue reading

Posted in Advanced Segmentation, eCommerce "Best Practices", Marketing Automation, Uncategorized | Tagged , , , , , , , , , | Leave a comment

How to Win BIG with Marketing Automation: Cart Abandonment

Here are a couple of staggering statistics standing between YOU and BIG PROFITS… 67.91% – this is the average online shopping cart abandonment rate*! * based on the average of 27 different studies regarding e-commerce shopping cart abandonment, compiled by Baymard Institute. … Continue reading

Posted in Beyond e-Commerce, Customer Success, eCommerce "Best Practices", Marketing Automation, Site Conversion, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

Customer Success and The Business Growth Theorem

Customer Success (Loyalty) Helps Crush Sales Quotas Axiom #1: If Your Business is Not Growing, Your Business is Dying. Axiom #2: Maximizing Retention & Minimizing Churn is as Equally Important as Acquisition. Axiom #3: Customer Retention = Repeat Business = Lower … Continue reading

Posted in Beyond e-Commerce, Business Development, Customer Success, eCommerce "Best Practices", Uncategorized | Tagged , , , , , , , , , | Leave a comment

Advanced Marketing Segmentation: Behavioral & Predictive Modeling

The last 3 years have seen a dramatic shift in marketing that have made it highly technical.  So much so that many companies shifted significant marketing related functions over to their IT team.  This was, and continues to be, a … Continue reading

Posted in Advanced Segmentation, Beyond e-Commerce, eCommerce "Best Practices", Marketing Automation, Site Conversion, Uncategorized | Tagged , , , , , , , , | Leave a comment

The Secret Sauce (Part 4): UX, UX, UX – Predictability Breeds Confidence and Loyalty

OK – Let’s Start with the SECRET… PROCESS is the Foundation of True Perception. These days, with the emergence and growth of open source development platforms, and templates galore available for “plug-n-play” design, practically ANYONE can have an impressive looking website … Continue reading

Posted in Beyond e-Commerce, Business Development, Customer Success, Uncategorized | Tagged , , , , , , , , , | 1 Comment

Business Travelers Rejoice! Electronic Devices ON

According to MarketWatch and PRNewsWire, On Oct 31, JetBlue Airways JBLU  announced that it has “begun the process with the Federal Aviation Administration (FAA) in order to become the first airline to allow customers to use personal electronic devices during all … Continue reading

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The BEST Approach to Content Marketing

As I enter each new client engagement, I am met with a common theme when it comes to managing the ever growing cloud of marketing initiatives – and if you are reading this post, you probably can relate… Marketing is … Continue reading

Posted in Beyond e-Commerce, Customer Success, eCommerce "Best Practices", Uncategorized | Tagged , , , , , | 4 Comments