Tag Archives: multichannel

Use Behavioral Marketing To Up The Ante In The Age Of The Customer

In March 2013, Silverpop commissioned Forrester Research to evaluate how marketers are leveraging automation in their customer engagement processes.  If you remember reading my blog post “Top 5 Marketing Trends for 2014” (Jan 2014), then you know that #3 and #4 were directly pointing … Continue reading

Posted in Advanced Segmentation, eCommerce "Best Practices", Marketing Automation, Uncategorized | Tagged , , , , , , , , , | Leave a comment

Marketplaces Quick Tip: Optimize Your Product Titles

So you want to be a player in the multi-channel online sales world?  It takes WORK.  And you CANNOT be afraid of data management!  Data is your friend – and you should be investing heavily in leveraging as much data … Continue reading

Posted in Amazon Sales & Strategy, Beyond e-Commerce, Buy.com Marketplace, eBay Sales & Strategy, eCommerce "Best Practices", Online Marketplaces | Tagged , , , , , , , , , , | 2 Comments

Channel Advisor outperforms again at Catalyst 2011

April 4-6, 2011 was the date for this year’s Channel Advisor CATALYST Conference.  I have been to every conference since they began way back when…  First there was “Marathon” – aptly named since it was a one day power-packed gig.  … Continue reading

Posted in E-Commerce Conferences, Online Marketplaces | Tagged , , , , , , , , , , , , | 1 Comment