Category Archives: eCommerce “Best Practices”

General Tips, Tricks and Information to arm you for the daily battle in the online sales world!

Use Behavioral Marketing To Up The Ante In The Age Of The Customer

In March 2013, Silverpop commissioned Forrester Research to evaluate how marketers are leveraging automation in their customer engagement processes.  If you remember reading my blog post “Top 5 Marketing Trends for 2014” (Jan 2014), then you know that #3 and #4 were directly pointing … Continue reading

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How to Win BIG with Marketing Automation: Cart Abandonment

Here are a couple of staggering statistics standing between YOU and BIG PROFITS… 67.91% – this is the average online shopping cart abandonment rate*! * based on the average of 27 different studies regarding e-commerce shopping cart abandonment, compiled by Baymard Institute. … Continue reading

Posted in Beyond e-Commerce, Customer Success, eCommerce "Best Practices", Marketing Automation, Site Conversion, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

Customer Success and The Business Growth Theorem

Customer Success (Loyalty) Helps Crush Sales Quotas Axiom #1: If Your Business is Not Growing, Your Business is Dying. Axiom #2: Maximizing Retention & Minimizing Churn is as Equally Important as Acquisition. Axiom #3: Customer Retention = Repeat Business = Lower … Continue reading

Posted in Beyond e-Commerce, Business Development, Customer Success, eCommerce "Best Practices", Uncategorized | Tagged , , , , , , , , , | Leave a comment

Advanced Marketing Segmentation: Behavioral & Predictive Modeling

The last 3 years have seen a dramatic shift in marketing that have made it highly technical.  So much so that many companies shifted significant marketing related functions over to their IT team.  This was, and continues to be, a … Continue reading

Posted in Advanced Segmentation, Beyond e-Commerce, eCommerce "Best Practices", Marketing Automation, Site Conversion, Uncategorized | Tagged , , , , , , , , | Leave a comment

eCommerce Equations: Site Visitor to Conversion Ratio

People ask me all the time, “How much traffic do I need to get “x” conversions per day?“. Unfortunately, the answer is never what people want to hear.  Most people love to latch onto a stat that suits their expectation … Continue reading

Posted in Demand Generation, eCommerce "Best Practices", Public Relations (PR), SEO, Site Conversion | Tagged , , , , , , , , | Leave a comment