Monthly Archives: February 2014

Customer Success and The Business Growth Theorem

Customer Success (Loyalty) Helps Crush Sales Quotas Axiom #1: If Your Business is Not Growing, Your Business is Dying. Axiom #2: Maximizing Retention & Minimizing Churn is as Equally Important as Acquisition. Axiom #3: Customer Retention = Repeat Business = Lower … Continue reading

Posted in Beyond e-Commerce, Business Development, Customer Success, eCommerce "Best Practices", Uncategorized | Tagged , , , , , , , , , | Leave a comment

The Content Marketing Theorem

I recently participated in a webinar that focused on best practices in Content Marketing. The whirlwind of suggestions and formulas postulated, debated and tweeted was enough to bring on a marketing migraine. Ugh…got to…simplify. I am a HUGE FAN of … Continue reading

Posted in Beyond e-Commerce, Content Marketing, Demand Generation | Tagged , , | 2 Comments