Category Archives: Public Relations (PR)

eCommerce Equations: Site Visitor to Conversion Ratio

People ask me all the time, “How much traffic do I need to get “x” conversions per day?“. Unfortunately, the answer is never what people want to hear.  Most people love to latch onto a stat that suits their expectation … Continue reading

Posted in Demand Generation, eCommerce "Best Practices", Public Relations (PR), SEO, Site Conversion | Tagged , , , , , , , , | Leave a comment

7 Must-Do Demand Generation Tactics

Successful Demand Generation requires a healthy (and consistent) blend of tactics that engage resources that bridge between the offline and online world. In this short and sweet piece – I lay out 7 simple yet indispensable demand generation tactics.  Most of … Continue reading

Posted in Customer Success, Demand Generation, eCommerce "Best Practices", Public Relations (PR), SEO | Tagged , , , , | 1 Comment

Relationships, Relationships, Relationships!

In the bricks-and-mortar world of retail, you no-doubt have heard a million times that it is all about location, location, location…right?  Well – in the world of business, and life in general, the path to success is largely about RELATIONSHIPS. … Continue reading

Posted in Beyond e-Commerce, Business Development, eCommerce "Best Practices", Mark Fitzgerald, Online Marketplaces, Public Relations (PR) | Tagged , , , , , , , , , , | 2 Comments

The Secret Sauce (part 1): Grassroots PR

If small to mid-sized business owners ask the right questions, they’ll find there’s far more to a successful public relations campaign than meets the eye…which is why most toss the concept aside as a “distraction”. Nothing could be further from … Continue reading

Posted in eCommerce "Best Practices", Public Relations (PR) | Tagged , , , , | 4 Comments