Tag Archives: Customer Retention

Use Behavioral Marketing To Up The Ante In The Age Of The Customer

In March 2013, Silverpop commissioned Forrester Research to evaluate how marketers are leveraging automation in their customer engagement processes.  If you remember reading my blog post “Top 5 Marketing Trends for 2014” (Jan 2014), then you know that #3 and #4 were directly pointing … Continue reading

Posted in Advanced Segmentation, eCommerce "Best Practices", Marketing Automation, Uncategorized | Tagged , , , , , , , , , | Leave a comment

Customer Success and The Business Growth Theorem

Customer Success (Loyalty) Helps Crush Sales Quotas Axiom #1: If Your Business is Not Growing, Your Business is Dying. Axiom #2: Maximizing Retention & Minimizing Churn is as Equally Important as Acquisition. Axiom #3: Customer Retention = Repeat Business = Lower … Continue reading

Posted in Beyond e-Commerce, Business Development, Customer Success, eCommerce "Best Practices", Uncategorized | Tagged , , , , , , , , , | Leave a comment