Category Archives: Demand Generation

The Content Marketing Theorem

I recently participated in a webinar that focused on best practices in Content Marketing. The whirlwind of suggestions and formulas postulated, debated and tweeted was enough to bring on a marketing migraine. Ugh…got to…simplify. I am a HUGE FAN of … Continue reading

Posted in Beyond e-Commerce, Content Marketing, Demand Generation | Tagged , , | 2 Comments

eCommerce Equations: Site Visitor to Conversion Ratio

People ask me all the time, “How much traffic do I need to get “x” conversions per day?“. Unfortunately, the answer is never what people want to hear.  Most people love to latch onto a stat that suits their expectation … Continue reading

Posted in Demand Generation, eCommerce "Best Practices", Public Relations (PR), SEO, Site Conversion | Tagged , , , , , , , , | Leave a comment

7 Must-Do Demand Generation Tactics

Successful Demand Generation requires a healthy (and consistent) blend of tactics that engage resources that bridge between the offline and online world. In this short and sweet piece – I lay out 7 simple yet indispensable demand generation tactics.  Most of … Continue reading

Posted in Customer Success, Demand Generation, eCommerce "Best Practices", Public Relations (PR), SEO | Tagged , , , , | 1 Comment