Author Archives: ecommadvisor

About ecommadvisor

E-commerce enthusiast, evangelist, speaker and consulting leader. Founder of several successful e-retail businesses including grapevinehill.com - #1 footwear retailer in the world on eBay and Amazon. Now a full-time consultant, helping small to mid-sized businesses worldwide achieve their multichannel sales and marketing goals.

eCommerce Equations: Site Visitor to Conversion Ratio

People ask me all the time, “How much traffic do I need to get “x” conversions per day?“. Unfortunately, the answer is never what people want to hear.  Most people love to latch onto a stat that suits their expectation … Continue reading

Posted in Demand Generation, eCommerce "Best Practices", Public Relations (PR), SEO, Site Conversion | Tagged , , , , , , , , | Leave a comment

The Secret Sauce (Part 4): UX, UX, UX – Predictability Breeds Confidence and Loyalty

OK – Let’s Start with the SECRET… PROCESS is the Foundation of True Perception. These days, with the emergence and growth of open source development platforms, and templates galore available for “plug-n-play” design, practically ANYONE can have an impressive looking website … Continue reading

Posted in Beyond e-Commerce, Business Development, Customer Success, Uncategorized | Tagged , , , , , , , , , | 1 Comment

Business Travelers Rejoice! Electronic Devices ON

According to MarketWatch and PRNewsWire, On Oct 31, JetBlue Airways JBLU  announced that it has “begun the process with the Federal Aviation Administration (FAA) in order to become the first airline to allow customers to use personal electronic devices during all … Continue reading

Posted in Beyond e-Commerce, Customer Success, Uncategorized | Tagged , , , , , , , , , , | Leave a comment

7 Must-Do Demand Generation Tactics

Successful Demand Generation requires a healthy (and consistent) blend of tactics that engage resources that bridge between the offline and online world. In this short and sweet piece – I lay out 7 simple yet indispensable demand generation tactics.  Most of … Continue reading

Posted in Customer Success, Demand Generation, eCommerce "Best Practices", Public Relations (PR), SEO | Tagged , , , , | 1 Comment

The BEST Approach to Content Marketing

As I enter each new client engagement, I am met with a common theme when it comes to managing the ever growing cloud of marketing initiatives – and if you are reading this post, you probably can relate… Marketing is … Continue reading

Posted in Beyond e-Commerce, Customer Success, eCommerce "Best Practices", Uncategorized | Tagged , , , , , | 4 Comments

The Hydration Principle

You’ve heard it said that the human body depends on water for survival. It’s true: Humans can only survive 3-5 days without water—less when subjected to conditions of high heat. A single day without water significantly reduces bodily and mental performance. If … Continue reading

Posted in Beyond e-Commerce, Business Development, eCommerce "Best Practices", Financial Health, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment