Successful Demand Generation requires a healthy (and consistent) blend of tactics that engage resources that bridge between the offline and online world. In this short and sweet piece – I lay out 7 simple yet indispensable demand generation tactics. Most of this seems obvious, but I can’t express enough the importance of doing ALL of these things.
If you read my post called The Secret Sauce – SEO Waterfall – you may remember that I elude to a hierarchy of sorts when it comes to SEO tactics. One of the most important things I call out is that in order to REALLY accomplish your SEO goals, is the requirement of leaving no stone un-turned. In the same way, with regard to demand gen – it is critical to attack every one of these with consistency (and creativity):
- Content is STILL KING – UX Optimization of Website Home and Landing Pages
- Search Engine Optimization
- Search Engine Marketing – PPC
- Social Media / Social Search Marketing
- Interactive Content – Video, Webinars, RSS, SMS, Apps
- Email / Drip Marketing
- PR & Event Marketing
Over the next several weeks, I will publish individual posts to dive in a little deeper – elaborating on Best Practices of each tactical effort. Start to consider: Are you engaged in each of these of a consistent basis? In not, understand that you may well be undermining your own efforts. Prepare to explore and engage!