Marketplaces Quick Tip: Optimize Your Product Titles

So you want to be a player in the multi-channel online sales world?  It takes WORK.  And you CANNOT be afraid of data management!  Data is your friend – and you should be investing heavily in leveraging as much data as possible.

Ok…so what’s the “Quick Tip”, you ask?

Simple: Don’t try to make life “easy” by creating a single title that you use across multiple marketplaces.  Create and save these (for example) to your database: Store-Title, eBay-Title, eBayStore-Title, AMZ-Title, Buy-Title, OS-Title, Misc-Title.

Each marketplace has:

  • different rules and limitations
  • a slightly different audience to cater to

And in order to thrive, you MUST take advantage of every possible opportunity.  One example of this is –  Website vs. eBay vs. Amazon titles.  Your own website may have a character length limit for title – usually up to 100 chars.  eBay only allows 55 chars in title…so use EVERY one and make them count!  Amazon allows up to 100 chars.  This may seem like overkill if your title is the one being displayed by Amazon, but be aware regardless that this is a primary search field in AMZ – so use ALL 100 characters wisely to optimize search traffic.
A wise investment is made either with internal or external resources to help you achieve data nirvana – usually by building tools that do the work for you based on business rules and a variety of individual attribute fields.  Look into doing what I have done for my own businesses and client sites alike – build XLS scripts that automate most of these tasks.  Then you can bulk upload data or build API links between your offline and online database.  Many of my clients have taken advantage of these opportunities with use of mySQL or Access offline, and .net / ChannelAdvisor Merchant platforms online. You can do this in a relatively short period of time – don’t get left in the dust!

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About ecommadvisor

E-commerce enthusiast, evangelist, speaker and consulting leader. Founder of several successful e-retail businesses including grapevinehill.com - #1 footwear retailer in the world on eBay and Amazon. Now a full-time consultant, helping small to mid-sized businesses worldwide achieve their multichannel sales and marketing goals.
This entry was posted in Amazon Sales & Strategy, Beyond e-Commerce, Buy.com Marketplace, eBay Sales & Strategy, eCommerce "Best Practices", Online Marketplaces and tagged , , , , , , , , , , . Bookmark the permalink.

2 Responses to Marketplaces Quick Tip: Optimize Your Product Titles

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